Investment Criteria

We work with passionate entrepreneurs whose brands are at an inflection point for growth.

Specifically, we work with companies with the following attributes:

  • Minimum gross annual sales of $4M
  • Clear line of sight to EBITDA profitability within twenty four months
  • Have established distribution in regional markets, and are expanding doors nationally
  • Have a track record of increased velocity off shelf, while maintaining spend discipline

More than anything, we invest in people. We back founding teams that live, eat, breathe and sleep their products. And it shows.

At BFY, we spend a significant amount of time with founding teams prior to investment. For us, it’s more about creating relationships than deploying capital.

We desire to partner with teams that have the right balance of drive, passion, focus and an unwavering commitment to surprise and delight customers. These are the very same things that drive us in our pursuit to become the most founder friendly source of growth capital for consumer brands.

In the end, we are investing in each other.