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We formed BFY Capital to meet the needs of CPG entrepreneurs seeking ways to fuel growth without substantial dilution. We create aligned interests through capital flexibility, mutual accountability, true partnerships and a long term view toward value creation without artificial timelines.


Our goal is to reset the table in favor of founding teams and the earliest investors who supported them.


Backing brands through the lens of being consumers first, and investors second.


If we don’t believe in a brand enough to put it in our own pantry, medicine cabinet, refrigerator or freezer – we don’t invest. It’s that simple. We back brands that our families, pets and friends enjoy every day – brands that make us proud.


Supporting health, wellness and the environment one brand at a time.


One of the great benefits of our investment activities is that they have a positive effect on public health and the environment. Natural products that are properly grown and responsibly produced can have a substantial impact on the world we live in – the one that our children will inherit.


It means a lot that we can go to bed every night knowing that our capital does more than create an economic return. Our investors feel the same way.


It’s all about the team and our partners.


We take great pride in our work, and even more pride in the people that support us on a day to day basis. We are fortunate to have a team of operating partners and advisors that believe in our mission, and who utilize their time and resources in support of our efforts. They are rock stars in their own right, and we are privileged to call them colleagues and friends.














the team


operating partners


We work with passionate entrepreneurs whose brands are at an inflection point for growth.

Specifically, we work with companies with the following attributes:

  • Minimum gross annual sales of $4M

  • Clear line of sight to EBITDA profitability within twenty four months

  • Have established distribution in regional markets, and are expanding doors nationally

  • Have a track record of increased velocity off shelf, while maintaining spend discipline

More than anything, we invest in people. We back founding teams that live, eat, breathe and sleep their products. And it shows.

At BFY, we spend a significant amount of time with founding teams prior to investment. For us, it’s more about creating relationships than deploying capital.

We desire to partner with teams that have the right balance of drive, passion, focus and an unwavering commitment to surprise and delight customers. These are the very same things that drive us in our pursuit to become the most founder friendly source of growth capital for consumer brands.

In the end, we are investing in each other.



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